9 Jun 2025

Customer Spotlight: Fairview Garden Center

How Fairview Garden Center Elevates Shopping Experience Through Strategic Signage

Joshua Howard

In the bustling environment of a garden center, where customers are surrounded by a myriad of plants and products, effective signage serves as a crucial guide. Fairview Garden Center in Raleigh, NC, exemplifies how thoughtful, cohesive signage can enhance customer experience and drive sales.

The Power of Consistent Branding

Fairview has long recognized the importance of maintaining a consistent brand image throughout their garden center. By collaborating with GardenCenterMarketing.com, they've developed custom signage that reflects their unique color schemes and fonts. This consistency ensures that customers experience a seamless transition from online interactions to in-store visits, reinforcing brand recognition and trust.

Leveraging a Comprehensive Plant Library

Our extensive plant library, which has over 42,000 unique plant records and 250,000 images, allows Fairview to create informative and visually appealing bench cards, hang tags, and adhesive pot labels. Moreover, the ability to add custom images and edit plant information ensures that the signage remains accurate and relevant.

Empowering Departments with User-Friendly Tools

Previously, the task of creating bench cards fell solely on the shoulders of Heather Rollins, Fairview's Marketing Director. The process was time-consuming and relied on an outdated system. With the adoption of GardenCenterMarketing.com's platform, each department—be it perennials, nursery, or greenhouse—can now design and save their own signs. This decentralization not only streamlines operations but also ensures that signage is tailored to specific departmental needs.

Exceptional Support and Collaboration

Beyond the tools and resources, Fairview values the responsive and collaborative relationship they have with GardenCenterMarketing.com. Heather notes, "They’re very receptive and they know who I am. They’re always willing to work with us to create new things and come up with new ideas."