Your garden center is competing with anyone or anything that takes your customers' time and/or money. If your customer runs out of time or money or worse yet, both, they will not be spending either with you. Adequate signage addresses the time constr...

Let's first talk about what Meta Tags are and what they are not. Meta Tags are not the silver bullet to get you the to top of search results.  Filling out your Meta Data will not cause you to go from page 30 to page 1 for a keyword. What Meta Ta...

Use the 'Other Text' area to cross merchandise or to further describe your plant. If the template you select does NOT display 'Other Text' then the input area for it will not be accessible when you are editing your plant record. When you select your...

In our 'Bigger is almost Always Better' blog on December 18th, we discussed the need to test font sizes to make sure the sign lettering is big enough to read. This blog expands on the tip of how to test font size BEFORE you pay for a sign....

If you are not careful, a sign can be transformed into an article very quickly as you keep thinking of things you want to tell your customer. The more you try to say, the less is heard.

It is quite common for people to be disappointed with the lack of “pop” on their actual signs versus what they approved on the monitor. Similar to font size, approving color choices based solely on what you see on a computer monitor can r...

Target does it. Home Depot does it. “It” is using signage effectively to help their customers quickly find the products they are looking for. If successful retailers spend money on signage, it must make financial sense. With today’...

Grabbing an image from the Internet and putting it on your website is 'free' when you do it, but could end up costing you dearly in the long term. 

To state the obvious, there has been a lot of news about the importance of pollinators. Take advantage of heightened consumer awareness with our new 'Attracts Pollinators' signs. Group your pollinator attracting plants with these signs to make it ea...