Quick Tip: Installing 18"x36" Banners with Pole Sleeves
When it comes to installing vinyl banners, think boot camp hair cut: High and Tight!
Sign Tip: Make sure sign is easily read from a distance
You can't make it too easy to read!
In our 'Bigger is almost Always Better' blog on December 18th, we discussed the need to test font sizes to make sure the sign lettering is big enough to read. This blog expands on the tip of how to test font size BEFORE you pay for a sign.
Create a Signage Sales Funnel
Use various sign types and sizes to increase sales
Your Garden Center is competing with anyone or anything that takes your customers' time and/or money. If your customer runs out of time or money or worse yet, both, they will not be spending either with you. Good signage addresses the time constraint as shoppers can quickly find what they’re looking for, pay and get on with their day.
Use the 40/60 Rule to Have Signs that Rock!
Yes, math can be useful
If you are not careful, a sign can be transformed into an article very quickly as you keep thinking of things you want to tell your customer. The more you try to say, the less is heard.
Bigger Is Almost Always Better
Ensure text on your signs is big enough to be easily read
One of the biggest sign mistakes is using lettering that is far too small. There are three primary reasons people make this mistake.
Use Contrasting Colors to Draw Attention on Your Signs
It is quite common for people to be disappointed with the lack of “pop” on their actual signs versus what they approved on the monitor. Similar to font size, approving color choices based solely on what you see on a computer monitor can result in signs that are difficult to read.
Good Signage is Not Optional
Simple ways to improve your signs and make shopping easier for customers.
Target does it. Home Depot does it. “It” is using signage effectively to help their customers quickly find the products they are looking for.
If successful retailers spend money on signage, it must make financial sense. With today’s printing costs and available technology, even small garden centers can implement a cost-effective signage program.
Create a Buzz! Pollinator Friendly Plants
Use 'Attracts Pollinators' signs to increase sales
To state the obvious, there has been a lot of news about the importance of pollinators. Take advantage of heightened consumer awareness with our new 'Attracts Pollinators' signs.
Group your pollinator attracting plants with these signs to make it easy for customers to find plants that address this need.
Lead the Way with Great Garden Center Signage
Nikki Weed wrote a great article on signage and her 'PIE" (Price, Information & Eye-Catching) theory. Nikki is a horticulturist and professional adventurer who uses her experiences and knowledge to manage a successful garden center in Greenville, S.C.
7 Tips To Create Compelling Signage For Your Retail Store
by Bob Phibbs
This is a great article with takeaways you can apply in your garden center. There are also a couple of great pictures near the end of the blog.